Search Engine Optimisation (SEO) is the on-going process of making sure that your web site performs as well as possible on specific search engine searches.The fact is that there’s no such thing as a generally optimised web site. Sure, you can make a site search-engine “friendly”, which means making it clean, transparent and easy for search engine spiders to navigate. That should be taken for granted. But you can only optimise for specific key words that you decide in advance.
Before you decide the key words, you have to think about your market. Who do you want to visit your web site? Only then can you address those people by the search terms they’re typing in.Try to be as specific as you can be when defining your market.